motive
Most fleet software is built to monitor drivers. We asked what it would look like to recognize them.
The ask was to reward safe drivers. What that actually required was designing for two people with completely different definitions of winning.
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mighty
No job description or management book could have taught me what founding Mighty did.
Over five years we grew to a team of six, generated $1.5M in total revenue, and worked with clients from early-stage startups to Meta and Indeed. We expanded internationally. And then we closed.
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tradiies
The Dominguez sisters skipped the feature list and came with a mission instead.
Stylists needed a way to express who they were. Salon owners needed to evaluate something nearly impossible to quantify: fit. Building for both at once was the real design problem.
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ooda health
Patients aren't unsophisticated, the system just wasn't built for them.
Patients were billed by people they'd never spoken to, for amounts no one could explain, through a process built around insurers and providers, not them. OODAPay flipped that.
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